Implementing RFID in baggage operations

KEY LEARNING POINTS:

1. IATA RFID activities and resources, including a focus on the RFID Implementation Guide
2. RFID case studies and examples of successful implementations
3. First-hand experience by an airport and an airline
4. RFID implementation phases
5. RFID solution design and roll out
6. RFID benefits and key success indicators reported by the industry
7. Concrete applications of RFID in baggage operations
8. Challenges and lessons learnt with RFID

KEYNOTE SPEAKERS

Marine Sailhen-Brown, Project Manager, RFID, IATA

Marine manages the RFID project for IATA. In her role she works with airlines, airports and other industry stakeholders to promote the adoption of RFID for baggage, raise industry’s awareness and education and support RFID implementation.

Prior to joining IATA, Marine worked for the Greater Toronto Airport Authority where she was managing airline programmes and services. Prior to this position, Marine worked for Airbus Group and Bell Helicopter in South-East Asia.

Marine holds a Master’s degree in International Relations and a B.A. in Political Science and History.

Brandon Woodruff, Senior Analyst and RFID Program Manager, Delta Air Lines

Brandon has 18 years of experience spent in airport operations, crew management, labor relations, and below wing technology. Brandon spent years working on the design and implementation of Delta Air Lines’ RFID system.

Stefano Dolci, Maintenance Engineering and Centralized Operations Senior Manager, Milano Malpensa

Stefano works at Malpensa since 2001 in the Operations Department of SEA, the company that manages the airports of Milan.

Initially responsible for Operational Management of Airport Resources, he currently is Maintenance Engineering and Centralized Operations Senior Manager, Energy Manager and Head of Winter Operations.

He followed, among other things, the management and development of baggage handling systems, installing, for the first time in Europe, an RFID system for baggage identification and then extending RFID technology to the management of maintenance activities.

He lectures in Italy and abroad and has been Professor of “Airport Management and Air Traffic” at Politecnico di Milano for many years. Stefano graduated “cum laude” in Transport Civil Engineering at Pisa University.

Andrew Price, Head, Global Baggage Operations, IATA

Andrew is responsible for baggage at IATA, writing the guides and rules that help the world’s airlines work together and enable your bag to travel with you on your journey. Over the last 20 years he has worked with airlines to reduce baggage mishandling, introduce tracking and, now, to introduce RFID. Although he has been at IATA a long time, he previously worked at British Airways and Siemens, again in the aviation area. Andrew has degrees in Electrical and Electronic Engineering, Information Systems Engineering and an MBA from the Open University.

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