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Philippe Bruyère

 

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Are you ready to simplify your business?

Losses continue. Routes are being cut. Industry numbers are down.…

5 April 2010 | By Philippe Bruyère, Global Head, Passenger Division, IATA

Losses continue. Routes are being cut. Industry numbers are down. Passengers are demanding better service. The industry needs new ways of delivering services that fundamentally change its cost base but also improve customer convenience. Enter IATA’s Simplifying the Business (StB) programme. StB began in 2004. Its mission is to change…

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Extending self-service

A world in which a passenger has more choice and…

4 February 2008 | By Philippe Bruyère, Programme Director, Simplifying Business, IATA

A world in which a passenger has more choice and can control more aspects of air travel is IATA’s vision for its Fast Travel programme. The sight of a passenger entering information into a kiosk is no longer exclusive to airports in Europe or North America. Airports and airlines all…