Brussels Airport wins World Routes Airport Marketing Award

Brussels Airport was elected best European airport at the annual World Routes conference. This award recognises airports that excelled in air service development and airline marketing activities.

Airports are nominated by vote of the airlines. A jury of airlines and aviation experts then appoints the winner on the basis of the supporting material sent in by the nominated airports.

Special attention is given to their marketing efforts as they are experienced by the airlines: market research activities, marketing communications, business case presentations, communication with the airlines, joint communication and promotion campaigns with new airline partners and the airport’s relationship with the airline partners that operate there.

Brussels Airport previously won this award in 2008, and ranked top three in 2009. This year Brussels Airport was awarded the first place. The other nominees were Athens, Hamburg, Munich, Prague and Zurich.

At the European Routes conference, which takes place every year in May, Brussels Airport also won the Award for best airport in Europe for the second year in a row (2009 and 2010).

For the successful growth of the airport and our economy the results to which these efforts lead are far more important. Here too Brussels Airport ranks first in Europe. This summer Brussels Airport has opened several new intercontinental routes, leading to an increase in passenger numbers and cargo volume handled.

Leon Verhallen, who leads the award-winning airline marketing team, is very proud of this award. “Every day we hear from airlines that they really appreciate our efforts, but this award is the icing on the cake. But the best reward is to see our efforts bear fruit. With each new destination we are improving the image of our European capital as well as opening new opportunities for our economy and increasing employment.”