New shopping and culinary world opens at Nuremberg Airport

Credit: smartseller

Smartseller Nürnberg has officially unveiled a new retail and culinary destination at Nuremberg Airport, offering travellers a fresh and immersive experience. Developed in collaboration with Nuremberg Airport, this innovative concept combines standout shopping with curated dining highlights.

Following several months of phased renovations designed to minimize disruption, the duty-free area has been significantly expanded—from 650 to approximately 1,100 square meters. The result is a spacious, modern environment that elevates the passenger journey through both retail variety and culinary appeal.

Sebastian Schäfer, Managing Director Smartseller Nürnberg, said at the opening: “From the very beginning, it was important to us to offer our guests a range of products with a local flavour. We are therefore delighted to have so many strong partners from the region who perfectly complement our concept. The diversity of Nuremberg and Franconia can be experienced particularly well here.”

Credit: Smartseller

Refined wine bar and a fully equipped beer garden

The new shop design features an extensive range of culinary offerings spread over several culinary islands. Passengers can look forward to a refined wine bar and a fully equipped beer garden, highlighted by a striking light installation composed of beer bottles. In addition, a variety of seating options provide the perfect place to relax, enjoy freshly brewed coffee and charge your smartphone at the same time. The concept integrates the elements of spa, lounge, kitchen and sense of place (Franconia and Nuremberg). The experience is complemented by panoramic views of Nuremberg and Franconia.

“We selected Smartseller as our partner because of their expertise in regional airports and their ability to seamlessly integrate retail and dining experiences into a cohesive and innovative offering,” says Klaus Dotzauer, CFO of Flughafen Nürnberg Service GmbH, who is convinced of the economic success of the concept.

 Smartseller was founded in 2020 and has set itself the goal of developing the duty-free shop into an innovative and modern hybrid concept that combines the areas of duty-free and gastronomy.