WestJet makes parents’ holiday dreams come true

Credit: WestJet

For over a decade, WestJet has brought joy and given back to its guests through heartwarming holiday campaigns. Celebrating the 11th anniversary of its cherished Real-Time Giving initiative, the airline revived the campaign with a special twist.

This year’s Christmas Miracle, titled Parents’ Wishlist, saw WestJet’s Blue Santa at Santa’s Station asking children boarding a Toronto-to-Calgary flight what they thought their parents and other grown-ups wanted for Christmas.

“As a mom, I’m often amused by what my kids guess I might like for Christmas,” says Jennifer Callegaro, Director of Marketing at WestJet. “Our annual Christmas Miracle is a heartwarming reminder of the magic of giving. WestJet is proud to continue our tradition of spreading joy, while helping our guests travelling over the holidays create magical memories.”

During the 4.5 hour flight, WestJetters raced through stores across Calgary to gather all of the requested gifts and wrap them just in time. Once the families landed in Calgary, they discovered that their holiday wishes had been granted in real-time while they were in flight. WestJet surprised all 130 guests with a gift waiting for them at the baggage carousel in Calgary.

From the imaginations of kids, presents big and small were given, ranging from a simple avocado to flights for a family trip to Italy. Some of the extra-special surprises from our partners included smart phones, tablets and smart watches from TELUS, gift cards to order in with Skip, VIP experience to a Toronto Blue Jays game, tickets to next year’s 112th CFL Grey Cup and season tickets to a CFL market of choice, a Coca-Cola bicycle and swag, signed jerseys from the Calgary Roughnecks and the Saskatchewan Roughriders, tickets to the Calgary Stampeders and Calgary Cavalry games, a stay at the Fairmont Banff Springs, various Iberostar Hotels & Resorts vacations, and Tourism Calgary gift cards to local restaurants.

“With the launch of WestJet’s new brand platform this year, we are renewing our commitment to meaningfully impact our guests’ travel stories while we connect them to the people and places that matter most,” continued Callegaro.

Additional partners who helped bring this year’s WestJet Christmas Miracle to life include Canadian Tire, CrossIron Mills, Toronto Pearson International Airport, and YYC Calgary International Airport.