Changi Airport and Jewel launches year-long shopping campaign with luxurious prizes

Beyond the Vines T3 pop-up. CREDIT: CHANGI AIRPORT GROUP

More than 20 new stores, food and beverage outlets, as well as health and beauty services have been established in Changi Airport (Changi) and Jewel Changi Airport (Jewel), infusing the retail and dining landscape with more exciting variety. These include 16 new brands, which have added fresh delights set to elevate the overall shopping and dining experience.

In Changi’s public area, Crown Prince Kitchenette, a contemporary Chinese restaurant offers an all-time Singapore favourite – Teochew pork rib soup (Bak Kut Teh), with signature dishes including braised duck and braised pork trotters. Each braised dish is slow-cooked with a secret blend of herbs and spices, resulting in tasty and tender meat dishes. XW Western Grill at Terminal 2 (T2) features an all-you-can-eat salad bar and boasts an extensive array of hot and cold sides that will leave patrons satisfied. The salad bar is complimentary with any main course order, or customers can choose to enjoy it à la carte. The restaurant is in the process of getting its halal certification.

The ever-popular McDonald’s has returned to T2 with a brand new look. The revamped outlet features the Digital Play Wall, entertaining customers with an immersive and interactive dining environment, making their visit to Changi and this familiar dining outlet even more memorable. When the internationally acclaimed chocolatier Godiva opens in Terminal 3 (T3) later this month, those with a sweet tooth can look forward to an extensive selection of premium chocolates, delightful range of beverages and tantalizing fresh strawberries and berries with chocolate dip. Over at Jamba Juice in Terminal 1 (T1), the brand’s first outlet in Singapore, the health conscious can grab fruit juices, smoothies and rejuvenating energy bowls. Starbucks and Burger King will also be delighting customers with their familiar food and beverages when they join the tenant line-up in Terminal 4 (T4) next month.

In the transit area, five establishments have also recently opened. They include three new-to-Changi brands – Scarves & Glitter at T1, which boosts a treasure trove of clothing, accessories and handcrafted souvenirs; popular homegrown brand Beyond the Vines’ pop-up store (T3) dazzles with its unique collection of bags and wallets, including its signature dumpling bag that blends fashion with functionality; Gourmet Sarawak (T3) serves a variety of traditional Sarawakian dishes, including the famous Kolo Mee. Meanwhile, Archipelago Bar (T2) lets passengers grab a quick meal and unwind with ice-cold, craft beer while waiting for their flight. Bacha Coffee has added a duplex outlet
in T4, after opening its world’s largest store in T3 last year.

In time to come, passengers can also look forward to luxury Italian menswear Stefano Ricci (T1) and Ella Robotic Barista (T2 and T3) as they make their debut in Changi.

At Jewel, seven new brands join its line-up of 250 retail and F&B outlets in June. This includes a mix of categories across electronics, watches, health and beauty services and cafés from both local and international brands. Minmed Wellness Collective, a one-stop health and wellness concept, opened on 01 June. It offers convenient and comprehensive health screening services in its first-to-market health screening suites and fitness classes such as rhythm cycling, yoga, barre and Pilates classes held at the verdant Shiseido Forest Valley and Canopy Park. Visitors can also look forward to more beauty and spa offerings with Natureland’s second premium outlet in Singapore at Jewel, and SkinGO!, which offers express Korean facials.

Famous Hong Kong bakery Kee Wah will open its second Singapore store at Jewel soon and fans can look forward to premium quality snacks with the authentic taste of Hong Kong. Local patisserie Nesuto will also make its debut in a mall setting with a premiere store/ café concept that will carry a full array of products from signature cakes, entremets, cherir sablé cookies, gifting options to wine/ tea dessert pairings to enhance the dining experience. Retailing a wide range of high-quality drones, cameras and accessories, aspiring photographers will be thrilled to know that DJI will be opening its first Singapore physical store at Jewel. G-Shock Casio will also be introducing Jewel exclusive products
among its range of watches.

Unlock unprecedented rewards while shopping and dining at Changi, Jewel or iShopChangi

While the tantalising aroma guides food enthusiasts towards gastronomic bliss, and shopaholics get their hearts racing in retail therapy, more good news await! Every purchase they make is a gateway to thrilling rewards, as Changi’s signature year-long shopping promotion ‘Be a Changi Millionaire’ returns for its 11^th instalment, with more prizes up for grabs. Teaming up once again with the iconic German sports car brand Porsche, this year’s campaign, aptly themed ‘All the luck in the world, now in Changi’,
packs a punch with the grand prize of a staggering S$1 million and a Porsche Macan, which retails at about S$270,000 (excluding the Certificate of Entitlement).

Porsche Macan is one of the luxurious prizes at Changi. CREDIT: CHANGI AIRPORT GROUP

Ms Teo Chew Hoon, Changi Airport Group’s Managing Director for Airside Concessions, said, “we are excited to showcase these new offerings, which reflect the latest trends and cater to the diverse needs of our discerning travellers. The ‘Be a Changi Millionaire’ campaign adds more joy and excitement to their journey with us and underscores our commitment to constantly evolving and delivering an extraordinary shopping and dining experience. Whether it’s a million-dollar windfall or a dream vacation, we want to inspire and reward our shoppers with life-changing experiences.”

To enter this grand draw, shoppers need to spend just S$50 in a single receipt at Changi, Jewel, or online at Changi’s e-commerce portal iShopChangi. To boost the winning odds, indulge in a shopping spree on iShopChangi and check out using Changi’s e-wallet Changi Pay. This will earn customers four additional chances to win the grand prizes.

The thrill does not end there. Shoppers and diners get the opportunity to win sensational prizes, including S$1,000 cash daily, S$3,000 worth of Jewel vouchers and a pair of air tickets every month. Destinations include enchanting places like Bhutan, Egypt and Turkey, off-the-beaten-path adventures in Ethiopia, Fiji, and New Caledonia, as well as popular getaways such as Australia and Korea. Customers who pay with Mastercard can also snag staycations and tickets to local attractions. 

Mr James Fong, Chief Executive Officer of Jewel Changi Airport Development, said, “as an iconic multi-dimensional lifestyle destination, Jewel is constantly looking for ways to create the most exciting visitor experience, and at the same time strengthen Changi’s appeal. We are excited to welcome these new brands to Jewel as they expand their footprint in Singapore with their new and unique concepts to enhance the vibrant commercial mix. There will be more than 30 new store openings expected by the end of 2023, translating to one new opening every two weeks. Jewel is also delighted to be part of the ‘Be a Changi Millionaire’ shopping promotion this year where our visitors stand a
chance to win enticing prizes even as they indulge in Jewel’s extensive range of retail, F&B, services, and play attractions.”