New Frankfurt Airport app focuses on individual customer approach

Fraport AG’s new Frankfurt Airport App 2.0 features a completely redesigned look and expanded content. This advanced mobile application takes into account the growing location-independent information needs of travelers by offering many new services unique in the world. The user-friendliness of the FRA Airport App – the former version already received a four-out-of-five-stars rating – has been significantly improved. In addition to German and English versions, the new FRA Airport App is also available in a Chinese (Mandarin) version, which has been adapted to the wishes and expectations of the growing number of Chinese passengers who travel via the Frankfurt Airport global hub. The FRA Airport App 2.0 already is available for free downloading as an Android version in the Google Play Store and will also be offered in the App Store after the release of Apple’s iOS 7.1 operating system.

This latest development of the FRA Airport App is based on detailed market research carried out to determine the best way to meet specific customer requirements. Even before travelers begin their trip, the FRA Airport App optimally prepares them with useful tips such as how to get to Frankfurt Airport, parking recommendations, and orientation at FRA. Upon arrival, passengers can use the FRA Airport App as a personal guide during their stay in the passenger terminals. For example, users can customize the start page to their individual requirements and can receive real-time information automatically via “push notification” about any changes regarding their flight or gate, as well as special offers in the shops and restaurants. Further information can be added to the start page, such as parking possibilities, personal shopping lists, or particular restaurants at FRA. A navigation feature guides every passenger to his or her desired destination at the airport.

In the Chinese version, passengers can evaluate all services, shops and restaurants via a rating platform. This feature is expected to be activated for the German and English versions shortly. The tax refund calculator was developed especially for international passengers and calculates the refund already during the shopping experience; in this form, the tax refund calculator does not exist at any other hub airport.

“Frankfurt Airport is one of the largest and most important hubs worldwide. Therefore, it is our goal to offer an app that meets the individual needs of passengers and offers them the best service possible”, said Nicole Ebner, senior executive manager business development, retail and properties at Fraport AG. For German passengers who are taking a long-distance journey to warmer climates, the FRA Airport App provides information about the winter coat service. For American passengers, there are details about fine German wines. For Chinese travelers, the FRA Airport App offers an overview of popular luxury brands that they like to buy here.

The new FRA Airport App 2.0 is an initiative of Fraport’s comprehensive “Great to Have You Here!” quality service program. The goal of this program is to enhance services to improve the travel experience of passengers who are departing and transferring at Germany’s largest airport. In 2013, Frankfurt Airport welcomed more than 58 million passengers.