Airlines’ & airports’ journey to customer centricity
With news that more airlines are adopting NDC, we discuss what this means for airport retailing and the journey to customer centricity.
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Money can also be made through many other aspects within an airport’s operation, for example, car parking fees, retail concessions, real estate and advertising.
Regarding non-aeronautical revenues, a large part of course lies with the duty-free shops and restaurants available in a terminal. It is recognised within the industry that a happy passenger is more likely to be a spending passenger, and so it can be argued that an airport’s revenue strongly relies on securing a high-quality passenger experience.
With news that more airlines are adopting NDC, we discuss what this means for airport retailing and the journey to customer centricity.
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