Record commercial sales at Abu Dhabi Airports
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Posted: 19 August 2015 | Katie Sadler, Digital Content Producer, International Airport Review
The first six months of 2015 resulted in record commercial sales for Abu Dhabi Airports rising 10.9 percent compared to the same period last year. Abu Dhabi Airports announced record commercial sales in the first six months of 2015 reaching AED 707.6 million in top performing categories such as food and beverage and duty free. […]
The first six months of 2015 resulted in record commercial sales for Abu Dhabi Airports rising 10.9 percent compared to the same period last year.
Abu Dhabi Airports announced record commercial sales in the first six months of 2015 reaching AED 707.6 million in top performing categories such as food and beverage and duty free. Growth was also seen across all of the company’s commercial activities, including specialty retail, hospitality, banking and currency exchange, car parking, advertising and the Skypark Plaza operations.
The achievement follows an intense marketing campaign by Abu Dhabi Airports focusing on optimising the benefits of commercial offerings. In addition, Abu Dhabi International Airport opened a number of new retail outlets in the first half of 2015, including, Police sunglasses and Lambretta watches. New food and beverage outlets included CNN café, the first in the world at an airport, the Montreux Jazz Café, and Camden Food Company.
Abu Dhabi Airports’ Acting Chief Commercial Officer Dan Cappell said: “The continued increase in sales is a reflection of our commitment to providing passengers with the diverse range of high quality services and offerings that they can expect at a major international airport, and having exceptional partnerships with our concessionaires. The performance is all the more noteworthy given the reduction in Chinese spending, the changing dynamics of the Asian economies, and the currency variations that impact the value for money offered.
“Abu Dhabi Duty Free, in conjunction with our partners, will continue to focus on improving the customer experience. Our retail and food & beverage refurbishment program will enable us to offer our passengers the widest possible choice, through exclusive offers, product launches and innovative promotional campaigns, delivering great value and excellent customer service.”